At Clickatell, we're always looking for ways to improve how businesses connect with their customers. Our latest Chat Commerce Platform updates offer exciting new tools for meaningful customer interactions on WhatsApp. Let's explore these new features and how they can enhance your marketing and customer service efforts.
Ads That Click to WhatsApp: Turn Social Media Ads into Direct Conversations
Picture this: A customer sees your ad on social media, clicks it, and instantly starts a personalized chat on WhatsApp. Our new Ads That Click to WhatsApp feature connects Facebook and Instagram ads directly to chats in the world’s most popular messaging channel. This allows businesses to capture high-intent leads, starting personalized conversations with potential customers right after they show interest in an ad.
For example:
Airlines can turn vacation package ads into booking conversations.
Banks can start mortgage discussions from social media posts.
Retailers can showcase and sell products within WhatsApp.
Create a seamless customer journey from ad view to purchase, and then customer support, increasing your return on ad spend.
Send and Request Location in WhatsApp
Our new location features for WhatsApp are great for businesses with physical locations or those offering delivery services. Brands can now send precise locations for stores, events, or services and then request customer locations for accurate deliveries or on-site services.
Consider a hotel using this feature to guide guests to nearby attractions, or an insurance company directing policyholders to the nearest approved repair shop after an accident. These location services create a bridge between digital interactions and real-world experiences, enhancing customer satisfaction and operational efficiency.
Boost Sales with New WhatsApp Templates
Our new Coupon and Catalog templates for WhatsApp can help drive sales. Imagine sending personalized coupons for a customer's favorite products or an airline showing seat upgrade options in a pre-flight chat. These tools can turn conversations into sales while providing value to customers.
Coupon template: Customers can easily copy offer codes from WhatsApp messages.
Catalog template: Present your product range directly in WhatsApp conversations.
WhatsApp Interactive Buttons: More Sophisticated Engagement
WhatsApp now supports up to 10 interactive buttons per message template. This allows for more sophisticated user engagements within a single message. For instance, a travel company could offer flight booking, hotel reservations, travel insurance options, and buttons to call you, visit your website, or message a live agent, all in one message. This vastly streamlines customer communication and improves customer engagement by putting the power of choice at their fingertips.
WhatsApp Campaign Manager: Broadcast Messaging at Scale
Our Campaign Manager tool allows brands to create, schedule, and manage custom outbound WhatsApp marketing without any coding required. This is perfect for sending out personalized marketing campaigns and newsletters at scale, all from a simple web interface, giving teams the ability to deliver tailored messages that resonate with customers.
Data Sharing Service: Turning Insights into Action
Understanding customer behavior is crucial for refining engagement strategies. In addition to the dashboards and reporting available in our user portal, our new Data Sharing Service provides businesses with easy access to their raw data, allowing for deep analysis and integration of insights into overall business strategy.
This enables brands to track the effectiveness of their messaging campaigns, understand customer preferences, and continuously refine their engagement strategies.
The Future of Customer Engagement is Here
These new features are designed to help businesses create better customer experiences on WhatsApp. Whatever industry you’re in, these tools offer new ways to connect with customers that are both meaningful and profitable.
At Clickatell, we're committed to transforming how businesses engage with their customers. We'd love to discuss how these new features can help your brand deliver exceptional digital customer experiences that go beyond your website and app.
Ready to take your customer engagement to the next level? Let's chat about how we can help!
Step into the future of business messaging.
SMS and two-way channels, automation, call center integration, payments - do it all with Clickatell's Chat Commerce platform.
