Prohibited Campaigns

• Loan advertisements, except for messages from direct lenders for secured loans.

• Credit repair.

• Debt relief.

• Work from home, “secret shopper”, and similar advertising campaigns.

• Lead generation campaigns that indicate the sharing of collected information with third parties.

Prohibited Messaging

• Message content that deceives or threatens consumers.

• Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue.

• Phishing.

• Fraud or scams.

• Deceptive marketing.

• Distribution of malware or app downloads from non-secure locations.

• Loan, debt consolidation, debt relief, and student loan programs from any enterprise that is not able to grant loans itself. Affiliate lead generation for these financial programs is prohibited.

• Affiliate marketing programs that seek to obtain opt-in subscriber lists.

• Affiliate lead and/or commission generation.

• Gambling traffic.

• All traffic related to cannabis is strictly forbidden.

• Forbidden topics are alcohol, tobacco, firearms, and adult content.

 Other

• DND is enabled.

• Opt-out wording is mandatory. Proper opt-in and opt-out must be in place for terminating promo traffic before being able to submit messages toward Canada.