Help Center
What are the eligibility requirements for a WhatsApp Business account?
The WhatsApp for Business solution is best suited for medium to large businesses to use for customer notifications, improved customer service, and marketing.
The two main factors that WhatsApp takes into consideration are your business industry and the types of message content you intend to send on the network.
The following industries and types of content are not allowed on the WhatsApp network:
Independent software vendors
Software services
Real cash gaming (gambling)
Adult content
Alcohol/tobacco/drug-related products (including pharmaceuticals)
Weapons
Healthcare products/supplements
Other categories not conforming to WhatsApp or Facebook's commerce and community standards
The WhatsApp Commerce Policy provides a complete list of what is allowed and supported on the network. When you apply to use WhatsApp for your business, you agree o adhere to this policy.
Implementation capability
Once approved by WhatsApp, you will need the development resources to integrate your application with Clickatell’s multi-channel One API in order to send and receive WhatsApp messages. Find out more about how One API works and the technical capabilities required here.
Information you'll need to provide during the application process
When you’re applying to use Clickatell's WhatsApp solution, you’ll need to provide information that you can prepare beforehand in order to speed up the process.
Company name and valid website URL: Your website should provide a clear description of your business and products. Facebook page URLs are not accepted.
Industry and product/service details: A description of how you’ll be using the business solution and what industry your business operates in.
Facebook Business Manager ID: Your Business Manager account will be used by WhatsApp to identify your business and to associate your phone numbers with your business. Here’s how you can find your Facebook Business Manager ID or create a new one if you don’t have a Facebook Business Manager account yet.
Company headquarters location: Select the country where your business' headquarters is situated.
Also see:
Other resources
Contact support
Contact our support team and one of our agents will be in touch with you to answer any questions you have.
Developer docs
Access the latest technical information regarding Clickatell’s channels, products and APIs.
