Help Center

How will customers know that it’s my business talking to them via WhatsApp?

As a registered BSP, Clickatell assists you in applying for a WhatsApp Business account and submitting your application to WhatsApp for review. Once approved and verified, your WhatsApp number will be associated with a verified business name.

Note: Clickatell does not have control over the approval of your application. WhatsApp will grant access to the WhatsApp network at its discretion.

WhatsApp recognizes two types of business accounts:

  • Regular business account: Every approved business gets this status. Your verified business name is only visible in the contact view; all other views display your WhatsApp Business phone number. No green checkmark is visible.

  • Official business account: Only select businesses are given this status at WhatsApp's discretion. Your verified business name is visible in the contact as well as in other views. A green checkmark is visible in the contact view.

For more information about the two types of business accounts and how to apply for an official business account, see here.

As a registered business, you can also add details to your business profile like your location, hours of operation, a brief business description, and a link to your website. This will help your customers easily identify your business.

 

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