WhatsApp conversational components are special in-chat features that make it easier for customers to interact with your business on WhatsApp. These components can be set up and personalized per WhatsApp Business number, making user interactions more interesting and engaging. Conversation components are set up and managed by yourself in your WhatsApp Manager account.

Clickatell currently supports the following two conversational components:

Ice Breakers

Icebreakers are customizable, selectable text prompts that appear in a message thread the first time you chat with a customer. Icebreakers try to anticipate the most common questions first-time customers might have when interacting with your business. They serve as ready-made text options customers can select to start a conversation instead of having to formulate their own message.

Icebreakers are great for service interactions, such as customer support or account servicing. For example, you can embed a WhatsApp button on your app or website. When a customer taps the button, they're redirected to your WhatsApp Business account and presented with a set of options they can select from to guide their interaction further.

You can add up to four icebreakers per business number.

Commands

Commands are text strings that WhatsApp users can see by typing a forward slash (/) in a message thread with your business. This can be used at any point during the conversation.

Commands are composed of the command itself and a hint, which gives the user an idea of what can happen when they use the command.

You can add up to 30 commands per business number.