Help Center

What is Ads That Click to WhatsApp?

Ads That Click to WhatsApp is an ad format from Meta that shortens the customer's journey, taking them directly from an ad on social media to a WhatsApp conversation with your business by tapping a button.

This functionality enables businesses to add a call-to-action button on their Facebook and Instagram ads. When an end-user clicks the ad, it opens a thread with the business directly in the WhatsApp app (as opposed to opening the messaging section of the social platform).

It is an easy way to connect with new and existing customers where they spend their time.

How can this assist you in business?

Pre-Purchase:

Awareness - The ad introduces a product/business on Meta.
Consideration - The ad drives to a sales consultation experience.
Purchase:
- The ad drives customers to purchase a product on WhatsApp.
Post-Purchase:
- Care - The ad drives end-users to customer service experience, which can encourage future use.
- Loyalty - The ad directs loyalty members to discover special deals on WhatsApp.