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Why did my marketing template fail to deliver but no error was returned?

In some cases, you might see a marketing template that is sent (or appears to be sent) to a customer but is never delivered, and no error code is returned for a failed delivery.

In the scenarios stated below, Meta will not provide an underlying reason due to privacy and policy reasons:

  • The customer did not go online during the 30-day window in which messages are held for offline customers.

  • The customer has blocked the business.

  • The customer is in a restricted or sanctioned country.

Also see:

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