The following WhatsApp message template types are available:

• Text template: Create rich text-based message templates. Formatting options like bold, italic, pre-formatted, and strike-through are supported.

• Media template: Include media formats like images, documents, videos, and location in the message header. This allows you to send your customers rich notifications like a boarding card (PDF), movie ticket (QR code image), or pickup address.

  • Use media in message templates

  • Use location in message templates

• Interactive text and media templates: Include predefined buttons for interactive customer engagement. Two button types are supported:

  • Call to action: Let your customers visit a website, call a phone number, or copy an offer code (coupon).

  • Quick reply: Let your customer return a simple custom text message or opt out of marketing.

• Catalog template: Marketing templates that allow you to present your product catalog to your customers entirely within WhatsApp.

Also see:

• How do I create a WhatsApp message template for approval?

• What are the new WhatsApp template categories?

• What languages does Clickatell support for WhatsApp message templates?

• How do I send a WhatsApp message template?

• Sample message templates for your WhatsApp Business account (Meta)