Australia

There are complex laws governing Australian SMS messaging, with many restrictions on the types of messages that can be sent to handsets. Most networks provide delivery receipts but bear in mind that your messages are unlikely to be delivered if they’re flagged as spam.

Direct marketing messages cannot be sent to handsets without prior consent from the recipient. Generally, express consent is required (for example, by means of an SMS), but in some cases, consent may be inferred through an existing relationship. View detailed restrictions in the table below or visit the Australian Communications and Media Authority for more information.

It’s a good idea to work with a sales advisor to ensure compliance with all Australian SMS regulations. Get in touch now and set up your messaging program with the help of our experts.

Restriction	Description
DND exists	No
Time restrictions	No
International vs local split	No
Local traffic	N/A
International traffic	N/A
General content restrictions	No adult, religious, political, or gambling content. URL whitelisting is not required for operators in Australia if the content and URL are legitimate. If spam or suspicious links are detected, they will be blocked by operators. It is not recommended to use URL shorteners (e.g., Bitly, TinyURL, and so on). Big fines can be given for sending spam.
Content registration required	No
Opt-out instructions required	Yes Users must opt in to your service via text message. Web/PIN opt-ins are not allowed. Double opt-in is required for subscription services. All marketing messages must include a STOP option. In the case of direct marketing messages, senders must include their identity and must provide a valid opt-out address.
Sender ID regulations	Dynamic alpha supported
Sender ID registration offered by Clickatell	Not supported
Sender ID documentation required	N/A
Country supports MNP	Yes