India

• Marketing messages can only be sent Mon-Sun, 9AM - 9PM
• Local transactional messages can be sent at any time

Transactional (Domestic):

• This type of traffic can bypass the DND, however, the customer must be local and send transactional traffic
• A character sender ID must be registered for customers sending local traffic

• Sample content must be provided for whitelisting

Promotional (Domestic):

• Only local customers can send over the local binds
• This traffic will be checked against the DND

OTT (ILDO) Traffic:

• All sender IDs will be overwritten with a shortcode
• OTT traffic should be sent via these binds

• You may not send more than six messages per hour with the same content, from the same sender, to the same number.
• Transactional routes cannot be used for sending any messages relating to stocks and/or shares. To use transactional routes for stock market activities, you’ll need to get certification from stockbrokers and/or entities registered with the Securities and Exchange Board of India (SEBI).
• The certification must follow the guidelines below:
  • Certification must be written on the entity’s company letterhead
  • The entity should be registered with SEBI
  • The entity should mention the command line interfaces (CLIs) to be used by them and the nature of the messages/content to be used
  • Purchase order validity
• No opt-in messages should be sent via transactional routes.
  
• An opt-in message can be sent to the end-user only if they've submitted a documented approval.
• Web opt-ins are not accepted as approved opt-ins.
• Any invitations related to social media/websites/OTTs need to have their content confirmed and whitelisted prior to being sent via transactional accounts, and violating this can result in heavy fines.

• Sender IDs will be overwritten for local promotional and ILDO traffic
• Whitelisting of 6-character length sender IDs is required to send over the transactional route

Yes