SMS Country regulations and restrictions
Before you start sending SMS messages to the Republic of Ireland, please ensure that you understand the regulations around messaging in the country. All programs are required to be compliant with the applicable laws. Please contact our Support team if you are unsure about any of these regulations.
Restriction |
Description |
DND exists |
No |
Time restrictions |
No |
International vs local split |
No |
Local traffic |
N/A |
International traffic |
N/A |
General content restrictions |
Yes - Prohibited content includes political, religious, unsolicited promotions, and gambling. |
Content registration required |
No |
Opt-out instructions required |
Yes – SMS campaigns should support HELP/STOP messages in the end user's local language. |
Sender ID regulations |
Numeric sender ids may be blocked by some operators.
Certain generic sender IDs (e.g., “INFO”, “NOTICE”) are prohibited.
Indications are that Ireland will require registered Sender IDs in Q4 2025, and Clickatell will work with stakeholders to ensure compliance.
|
Sender ID registration offered by Clickatell |
To be confirmed. |
Sender ID documentation required |
No |
Country supports MNP |
Yes |
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