New Zealand

Before you start sending to New Zealand, please ensure you understand the consumer regulations around messaging as outlined by the Ministry of Business, Innovation & Employment. It is best practice to obtain end-user consent before sending any communication from your service. Unsolicited messages will not be sent to end-users. It is best to communicate with end-users during their daytime unless the message is urgent.

Restriction	Description
DND exists	No
Time restrictions	No
International vs local split	No
Local traffic	N/A
International traffic	N/A
General content restrictions	All content with URLs must be whitelisted It is best practice to obtain end-user consent before sending any communication from your service Unsolicited messages will not be sent to end-users
Content registration required	Marketing Content - Not a regulatory requirement, but some suppliers do need to know the content before we send them marketing traffic. If the supplier confirms the failures are due to unregistered content, a request will need to be raised with Clicktell's VAS team to whitelist the content. Transactional Content - No content registration is required for transactional content.
Opt-out instructions required	No
Sender ID regulations	All sender IDs will be overwritten with a local short code.
Sender ID registration offered by Clickatell	Not supported
URL/Content Whitelisting Requirement	The following information is needed when whitelisting URLs: Sender ID URL Company name Type of traffic Content sample Website Brief use case
Sender ID documentation required	No
Country supports MNP	Yes

Short codes

The following parameters are mandatory to provide in order for us to proceed with the order:

End client's company name
STD or FTEU SC?
Detailed use case
Promo, trans, OTP?
MT Message - must include brand name
MO Message/How does the client initiate the service?
Opt-In flow
0800 support phone number
Support email address
Explicit consent to receive marketing messages and promotional offers in accordance with UEMA
Advertising screenshot
Expected volumes per month
Link to Terms & Conditions
Website for user reference

Additionally, take note of the following operator regulations:

Charges of opt-in/opt-out via short code on standard codes must be communicated to end clients either in the T&C, in the sign-up process, or where easily viewable. Information regarding charges of MOs must be communicated to end clients.
If marketing is sent on the code, you must provide proof (e.g., a screenshot) of where the end client gives explicit consent to receive marketing.
2 Degrees requests that if used for marketing traffic, there must be a free way of opting out. To just have opt-out via text to short code with a fee for MO reply is not approved.