Singapore

Before you start sending it to Singapore, please ensure you understand the regulations around SMS messaging. All programs are required to be compliant with the regulations outlined in The Spam Control Act 2007 developed by the Infocomm Development Authority of Singapore (IDA) and the Attorney-General's Chambers of Singapore (AGC). Non-compliant messages may be blocked and filtered by major carrier networks like M1 and Singtel.

From 31 January 2023, all organizations that wish to send SMS messages with alphanumeric Sender IDs must first register their Sender IDs with the SSIR (Singapore SMS Sender ID Registry). Refer to our dedicated section explaining the process here.

Restriction	Description
DND exists	No
Time restrictions	No
International vs local split	No
Local traffic	N/A
International traffic	N/A
General content restrictions	Religious content, gambling, adult, political and content relating to money lending is not allowed.
Content registration required	No
Opt-out instructions required	Users must opt-in to your service. Unsolicited messages are subject to damages and fines as described in the Spam Control Act 2007. Marketing messages can be sent only after explicit opt-in consent is received for your service. Users on the Do Not Call registry should not be contacted.
Sender ID regulations	From 31 January 2023, all organizations that wish to send SMS messages with alphanumeric Sender IDs must first register their Sender IDs with the SSIR (Singapore SMS Sender ID Registry). Refer to the process documented here. Non-registered Sender IDs will be channeled to a Sender ID bearing the name “Likely-SCAM” until the end of July 2023. After this transitionary period, these SMS messages will be blocked.
Sender ID registration offered by Clickatell	Limited availability
Sender ID documentation required	After the approval of the sender ID, a Letter of Authorisation (LOA) must be completed and sent to Clickatell.
Country supports MNP	Yes