White Papers

It's no secret that chat and messaging apps are on the rise, and travel companies globally are catching on. Our latest study shows that 87% of consumers want to use mobile messaging to chat with travel companies for a variety of reasons. From booking updates to upgrade notifications, mobile messaging is the undisputed future of the travel industry. Delivering a streamlined customer journey goes beyond getting travelers from Point A to Point B. It takes an immersive and personalized strategy that meets modern travelers where they’re already spending their time: their mobile devices. In this edition of the Chat Commerce Trends Report, we cover the emerging patterns of Chat Commerce in travel and how today’s generations are influencing the trajectory of the industry.

The shift away from traditional marketing channels like print and television is making room for the communications juggernauts of the 21st century: messaging apps and SMS. 79% of businesses are already using messaging to communicate with their audience, and the trend is only going to continue to grow. It’s official: messaging is the future of marketing. Read our comprehensive study on how personalized messaging and chat is igniting brand growth and increasing operational efficiency. No matter your industry, one thing is clear: messaging is here to stay.

Download this guide for: 101 ways in which SMS is used in a range of industries, including retail, CRM, social media, transport and logistics, financial services, marketing and IT Six steps to getting started with SMS messaging Download this guide now for tips on how other companies are connecting with their customers and the workforce via SMS.

Chat has gone mainstream. There are now almost 6B regular users of Chat apps like WhatsApp, Apple iMessage, Facebook Messenger, Twitter, and Instagram. Consumers can now find goods and services, make purchases, track orders, and resolve issues with a simple text or chat. Our first-ever Chat Commerce Trends Report shows just how much U.S. consumers have turned to Chat to conduct business, showing a clear path forward for organizations looking to grow new, younger customer segments, reduce service and support costs, and drive revenue by enabling transactions on Chat. Download this report to learn how to begin leveraging Chat: Consumers love Chat – 88% of consumers use chat apps on a mobile device; Facebook Messenger and Apple iMessage are by far the most common. Business are moving to Chat – 54% of those surveyed have already chatted with a business, with Millennials leading this trend. Transact in Chat – 77% of those surveyed are open to make purchases via a Chat app and 1/3 have already communicated with a bank via Chat. Millennial and Gen Z want banks to offer Chat – The majority of survey respondents said they would use a chat app for banking if it was offered. Contact us today to learn more about how your business can benefit immediately from the power of Chat.

Learn what you need to know about chat and security today. Chat apps are wildly popular among consumers with over five billion chat accounts in active use today. Banks and other financial services organizations have recognized the importance of chat and have begun to offer chat based messaging services to deliver new, digital communications and transaction features to their customers. Learn about the key use cases and security considerations for the most popular chat channels like WhatsApp, Facebook Messenger, Apple Business Chat, and Google Business Messages. Key highlights of this paper include: Insights into the world’s leading messaging channels Learn the key features across each messaging channel that best fits your financial service use cases Understand potential security risks and vulnerabilities to consider during each phase of use, from implementation to widespread adoption and use Learn best practices for deploying successful messaging chat channels in your financial services vertical

Security is a top consideration for any IT leader – it is one of the few areas in a tech executive’s portfolio that can create an existential crisis not only for a career but for a business. Today’s mobile apps are delivered largely through iOS (Apple) and Android (Google), but the chat applications that are most popular with consumers are delivered in a new ecosystem with many more players, including WhatsApp, Facebook Messenger, Instagram Chat, and a host of others. Understanding the strengths and vulnerabilities of these platforms is critical to ensuring data privacy, compliance, and limiting the risk of breaches or security threats. In this white paper you will learn: How to create a security approach that minimizes your development and operational costs and creates a single omni-channel application that is secure Which guidelines to follow to ensure in-channel authentication and payments security in a variety of chat applications How to create a balanced security approach that protects data while maintaining a powerful UX

Find great tips on how to use mobile to create an integrated, personalized customer experience in this new Mobile Marketing guide. Download the guide now to discover: Five reasons why mobile is the new face of customer engagement The role of Mobile Marketing in Customer Experience Essential building blocks to get your Mobile Customer Experience right How Clickatell can help you with your automated Mobile Engagement Customers have higher expectations than ever before. It’s simply no longer acceptable to send out generic bulk promotional messages that aren’t relevant. Customers expect a seamless experience and personalized, relevant engagement is key. The explosive growth of mobile means that it will continue to become even more important for compelling customer experiences. Download this practical guide that shows you how to get the building blocks in place that will enable you to get your mobile engagement right - and make you look like a marketing superstar.

Download this two-factor authentication guide to discover: Today’s security challenges Why two-factor authentication via SMS? When should you use two-factor authentication? Checklist for choosing an authentication solution Introducing Clickatell Secure Download this guide now to start protecting your customers against today’s biggest cybersecurity threats.

Download this guide for: What is meaningful communication? Two-way messaging: refreshing CRM globally Short codes and Long numbers Examples of two-way messaging in customer support services, marketing, PR campaigns, financial services, travel, and healthcare Download the guide to energize your CRM program, and start reaping the rewards of positive customer engagement.