From Likes to Leads: Getting Started with Ads That Click to WhatsApp

Meta's Ads That Click to WhatsApp simplify the customer journey by seamlessly connecting customers from popular social networks to a WhatsApp conversation with your business in just one tap.

With this ad format, you can add a call-to-action button to your Facebook and Instagram ads, enabling potential customers to start a conversation with your business directly from their social media feed. This streamlined approach eliminates the need for customers to navigate your website, fill out contact forms, or search for a contact number to get the information they want, enhancing customer service, increasing conversion, and preventing lead leakage.

Leveraging the world’s most-used instant messaging app, WhatsApp* , paired with the incredible reach of social media platforms and Meta’s intricate audience targeting algorithms, this a must-have in any company’s marketing and sales strategy.

Let’s look at how you can get started with this powerful Marketing and Sales tool.

What do I need?

Before you get started, you’ll need a Facebook Business Page. If your business doesn’t have one yet, you can follow these steps to create one. Ensure you have admin access to the Facebook Page.

Secondly, you’ll need a WhatsApp Business account. You can either download the free WhatsApp Business App or sign up for WhatsApp Business API via a Business Solution Provider (BSP) like Clickatell who can help your businesses set up and leverage the WhatsApp Business API to get the most out of the WhatsApp channel.

Read more: What is the difference between WhatsApp Business App and WhatsApp Business Platform?

How do I set up Ads That Click to WhatsApp?

STEP 1: Connect your WhatsApp Business Account and Facebook Business Page

If you have a Facebook Business Page and a WhatsApp Business Account, you must link these two. This is done in your Facebook Business Manager or via the settings on your Facebook Business Page.

Find detailed steps here.

STEP 2: Create your ad or campaign

You can create an ad for your social media platforms in two ways:

• Create a single ad or an ad campaign via your Facebook Ads Manager account. (Find detailed steps here.)

• Or boost one of your existing social media posts to convert it into an ad.

Next, create a social media ad in a few easy steps:

1. Define your ad's objective (e.g., awareness, traffic, engagement) and target audience (e.g., location, age, language).

2. Design your ad (visuals, text, buttons) and preview it in different ad formats.

3. Use Meta's AI to reach new audiences and optimize the ad.

4. Set the ad's schedule and budget.

5. Review and publish!

Read this FAQ for some best practices when creating your ads.

Gain valuable insights from customer data

When a customer starts a WhatsApp conversation via Ads That Click to WhatsApp, they share valuable data with your business. Your business receives an inbound message notification including the “referral” property that provides additional context on the ad that sparked the conversation, such as:   

• The origin of the lead, i.e., where the lead came from.

• The exact ad or post that brought the lead to your WhatsApp chat.

• The intent behind initiating the chat (this helps with delivering a contextualized response).

• Specific interests and preferences gathered throughout the WhatsApp conversation.

For more information, please refer to our Developer Documentation.

Tracking your ads/campaigns helps you refine your marketing strategy, enhance customer experiences, and maximize your return on ad spend. Meta's Ad Manager provides real-time analytics to monitor ad performance, activate or deactivate ads, generate reports, and compare ad effectiveness.

Clickatell's node-tagging feature offers visibility into customer journeys, allowing you to track their progress in real time using interactive mapping. This provides valuable insights into customer behavior and workflow performance, enabling you to identify areas for improvement and make data-driven decisions to maximize campaign effectiveness. By leveraging these tools, you can optimize your marketing strategy and drive better results.

What’s next?

Publishing an ad that customers want to engage with is only half the job done – you must now continue to showcase the value of messaging and build trust in your brand. This will deepen customer engagement, boost sales, and maximize the value of your Ads That Click to WhatsApp campaigns.

For example, you can:

• Share more information, product catalogs, and video demos.

• Send personalized promotions and guide customers through the purchase process.

• Get customers to join your loyalty program and regularly talk to them.

Read more: In this article we explore how you can use WhatsApp’s powerful features, including Ads That Click to WhatsApp, to supercharge your Marketing and Sales effort throughout the entire customer journey. 

Ready to use Ads That Click to WhatsApp to optimize delivery, drive discovery and sales, and measure results? Contact Clickatell today!